This is an unbeatable opportunity to get in touch with all the protagonists of the entertainment industry, either as licensor, agent and / or licensee, giving rise to the origin of new business in a warm and friendly environment around a good cup of coffee, which will allow you to see a new panorama of huge investment and in constant growth as it is Latin America for the whole world.
For this, it is important to know the great foundation of the concept of licensing as the legal process by which the owner, creator, author of a trademark, logo, image, character or any other intellectual property, protected by law, authorizes or grant the right of use in a product or service for a certain period of time.
To get more in tune with the event, we invite you to familiarize with other industry-specific concepts here.
The show will have spaces for exhibition of brands that will be open to all during the two days of the event.
A conference room specially designs to hold interactive discussions with industry leaders who have contributed to this industry! Come and learn about many of the issues that currently affect Latin America like piracy, digital branding, devaluation, trends, etc.
Get to know how is behind your favorite brand and have the opportunity of a one to one meeting with them and analyze, how to use a brand to leverage your product.
Rejoice yourself with activities specially dedicated to embrace each of our participant brands and give you the best tools to increase your revenue through a license.
Know the detailed schedule during the two-days event here.
The great experience of exchanging opinions and receiving firsthand learning that can be transmitted
by great referents of the industry is another great reason why it is ideal to be part of Expolicencias 2017.
Charles RiottoPresident and CEO of LIMA / SPEAKER
(Licensing Industry and Merchandising´s Asociation), The world's leading trading group for licensing and marketing professionals. Under his leadership, LIMA became the exclusive sponsor of the Licensing Expo held every year in Las Vegas, NV, and the world's largest market for the licensing market. Charles arrives in Colombia for the second time with this Lima event to support the local industry and current licensing opportunities.
Maca Rotter/ SPEAKER
Executive with 22 years of experience. Successful in founding and developing national and international markets through the implementation of innovative strategic sales and marketing approaches for the licensing and animation business for Televisa. Experience in turning business into highly competitive markets with new brands and innovative content. 7 times winner in the Top 100 of Mexican women in business by Expansión. In 2015, she was among the 14 executives of the first edition of Women to Watch Mexico. Published author of the first book on Consumer Products in Spanish in 2014.
Marcelo Liberini/ SPEAKER
Cataloged as one of the precursors of the digital industry in Argentina, he was behind the construction of the first purely IP commercial data network in that country. Liberini has held several management positions in strategic areas and projects for telecommunications & internet, and projects for mobile platforms. He served as Chief Operating Officer, COO, of CMD, the company in charge of digital innovation operations at Grupo Clarín in Argentina. Marcelo has more than 20 years of experience in the development of new strategies related to digital subjects, now faces the challenge of strategic development and integration of digital content of Caracol Television at the head of the most important digital media unit of the Country: Caracol Next.
Lewis KofskyVice President of Latin America Sesame Workshop / SPEAKER
Lewis heads Sesame Workshop, the non-profit educational organization behind Sesame Street. He reformed the strategy and production of Sesame Workshop interactive experiences, providing large-bodied games, applications and online experiences to preschoolers on a global scale. Kofsky has a great baggage in the production of TV, cinema and video games. He has provided strategic consulting for various educational media brands, including the management of the musician East Forest. He spent 13 years building Curious Pictures (with a brief pause for PDI / Dreamworks as an FX artist in Shrek 2 and Madagascar). He created multi-studio productions in a variety of media across several continents and played EP or Producer roles in award-winning documentary films such as Freakanomics, Where Osama Bin Laden is, and Chicago 10. He has participated in educational TV of Children like Umizoomi Team, Little Einstein’s, The World of Elmo and innovative video games like RockBand, GTA, and Deepak Chopra's Leela.
Juan Gonzalo Tamayo/ SPEAKER
Expert in the development of strategies of marketing, digital, branding (brand), customer loyalty, market research and communications. With a passion for strategic planning, he is defined as a mixture between an engineer and a publicist, with a mixture of creativity, innovation, method, analytics. Focused on the being, with a deep respect for the human factor.
Rodrigo ToroDirector of Marketing, Commercial and Sponsorship of the Colombian Soccer Federation (FCF) / SPEAKER
Creator and administrator of the strategic plan that includes the 2010-2014- 2018 marketing objectives of the Colombia Soccer team, the Federation and its associated brands. Under his charge has been to create the new image and brand communication strategy of the FCF and the Colombian teams, as well as the implementation of the new sponsorship structure with scope and rights for each of the levels of the FCF scheme. A successful professional who represents the best known brand in Colombia accompanies us on EXPOLICENCIAS!
Paulina LoaizaLicensing and Fashion Marketing Coordinator – Grupo Éxito. / SPEAKER
Her great performance for 14 years in this company has given her the opportunity to develop in recent years licensing projects supported by the most recognized brands at a global level, reaching the leadership in Colombia in the DTR category.
Jose Henrique CaldasAnimaccord Studios (Masha and the Bear) / SPEAKER
Businessman with great experience in film and television production. Founding partner of "Dogs Can Fly" of Brazil and representative for Latin America in conjunction with Animaccord Studios of the children's property of the moment: Masha and the Bear. Jose Henrique arrives in Colombia to show what can be created with a children's brand and how to have this brand benefits children's products, aimed at a pre-school segment.
Camilo HerreraRaddar CKG / MODERATOR
President of Raddar CKG, an expert in economics and marketing, advocating for consumer satisfaction as the real goal of any organization. He has been a ministerial advisor to the governments of several countries, a member of the Fiscal Rule Committee of Colombia and a visiting professor at important university institutions such as Georgia State University, Los Andes and Wharton Business School.
Celso RafaelExim Brazil / PANELIST
General Manager of Exim Licenciamiento & Marketing Ltda., The most important licensing and promotion agency in Brazil. With more than 20 years of experience, Celso arrives to Colombia showing some of the many success cases that have made Brazil a country with a lot of experience in the Licensing and Promotions industry; An important guide for the Colombian market that follows the Brazilian trend.
Diego ToroSony Music Entertainment / PANELIST
Director of Business Sony Music Entertainment Andes Region. Expert in strategic alliances to enhance monetization in the music industry. Administrator of the use of image of important artists and joins LIMA to analyze how possible it is to use a license with the image of an artist in consumer products.
Arturo CzonstkowskyGeneral Manager Tycoon / PANELIST
Bachelor of Marketing with specialization in finance, lover of marathons, his family and his profession. Arturo is an all-round professional in the Licensing industry in Latin America. With more than 13 years of experience, it has been a key player in the transformation, expansion and consolidation of Tycoon throughout the region. His critical and constructive vision has been an important engine for his individual growth and that of his collaborators, and his leadership capacity has led him to become the corporation's youngest partner. He currently serves as General Manager and is responsible for the operation of the group in Mexico, Central and South America.
Jaime SabogalGeneral Manager Dalsan S.A. / PANELIST
Engineer Master's degree in strategic marketing, with over 20 years of experience in trademark and licensing development. Expert in value creation and multichannel development, he has negotiated licenses with companies such as Disney, Warner Bros., Mattel, Hasbro, Sanrio, Rovio and multiple licensing agencies. Active participant in several editions of the events held by Lima in New York and Las Vegas.
Mauricio Hurtado OcampoDigital Communication Expert / PANELIST
Mauricio has a great part of his experience in the leadership of construction processes of digital communication, defining strategies that rewards current clients and connect potential clients, highlighting the great time management and digital resources of different organizations in ATL and BTL actions with integration of Digital platforms.
Pasquale LimoneBusiness Development Manager & Brand Manager - Latam. Papeles Nacionales / PANELIST
With 13 years of experience in areas such as marketing, trade marketing and sales in transnational companies for the industrial sectors Pharmaceutical and Mass Consumption. His great skills have allowed him to boost the development of local and regional brands, as well as his great handling of Licenses in promotional programs.
Lukas EncisoCencosud Colombia / PANELIST
He has led successful campaigns and strategies focused on the textile sector in the most important department stores in Colombia. Current leader of the textile and footwear category of Cencosud Colombia; Creator, along with his team, of the first licensed DTR with the Cencosud.
27th and 28th March 2017
Auditorio C. Vilar, Calle 81 No. 12 – 95
BOGOTÁ – COLOMBIA.
If you are coming from another city, you can get a discount rate at the Boheme Royal Hotel giving this code # 7848499 and indicating the name of the event at the time of booking (* Not applicable for online booking, Reservations at: (+57 1) 657 8787 Ext.: 4201.